Post by account_disabled on Jan 27, 2024 7:24:54 GMT 1
Today, hardly anyone will argue about the benefits of competent and high-quality web analytics. As well as the fact that to build it you need a full set of specialized tools - from a CRM system to end-to-end analytics. All the more remarkable is the case of our partners, the Internet marketing agency Promodo , who managed to build high-quality analytics for their clients without the help of CRM systems and end-to-end analytics systems. Reading time: 18 minutes Input data What tasks were set? What results were achieved? How are the results used? conclusions To do this, the agency’s specialists used only Google Analytics, call tracking from Ringostat and Google Data Studio.
Input data As an Fax Lists example, we took two companies to which the agency provided services for setting up analytics systems, visualizing reporting, and consulting on optimizing business processes. 6 What tasks were set? So, the main tasks assigned to Promodo were setting up analytics systems, visualizing reporting and optimizing business processes. There is little specificity in such formulations, is there? Therefore, the agency’s specialists decided to break down global tasks into several important and very specific stages: determining the effectiveness of online channels: identification of advertising sources that lead to the order of services; identifying those sources that bring more profit; distribution of advertising budget in favor of more effective channels; improving the quality of customer service; creation of a unified reporting system in real time.
To solve these problems, a clear action plan was developed and a set of available tools was selected: Connecting the CallTracking system from Ringostat - online Organizing the work of call center operators - offline Organization of recording of incoming calls - offline Combining online and offline data - Google Spreadsheet Data visualization using Google Data Studio* 4 You can read more about how and why to use Google Data Studio in the article on our blog. First of all, both companies needed to set up call analytics because the percentage was too high to ignore. It is worth noting that before the agency’s intervention, both companies practically did not work with call tracking - the dental clinic connected Ringostat only a month before this study, and the company selling and installing metal-plastic windows, although it has been using our service for about a year, has never set up analytics ( namely, transferring data from offline) properly.
Input data As an Fax Lists example, we took two companies to which the agency provided services for setting up analytics systems, visualizing reporting, and consulting on optimizing business processes. 6 What tasks were set? So, the main tasks assigned to Promodo were setting up analytics systems, visualizing reporting and optimizing business processes. There is little specificity in such formulations, is there? Therefore, the agency’s specialists decided to break down global tasks into several important and very specific stages: determining the effectiveness of online channels: identification of advertising sources that lead to the order of services; identifying those sources that bring more profit; distribution of advertising budget in favor of more effective channels; improving the quality of customer service; creation of a unified reporting system in real time.
To solve these problems, a clear action plan was developed and a set of available tools was selected: Connecting the CallTracking system from Ringostat - online Organizing the work of call center operators - offline Organization of recording of incoming calls - offline Combining online and offline data - Google Spreadsheet Data visualization using Google Data Studio* 4 You can read more about how and why to use Google Data Studio in the article on our blog. First of all, both companies needed to set up call analytics because the percentage was too high to ignore. It is worth noting that before the agency’s intervention, both companies practically did not work with call tracking - the dental clinic connected Ringostat only a month before this study, and the company selling and installing metal-plastic windows, although it has been using our service for about a year, has never set up analytics ( namely, transferring data from offline) properly.