Post by yaman7531 on Feb 15, 2024 12:04:26 GMT 1
The relevance of corporate visual identity in terms of differentiation and positioning of your company? In this article, we will explore in detail what it is, how it is built, and what its functions are. Concept of Corporate Visual Identity Corporate Visual Identity (CVI) is defined as a set of visual elements designed to distinguish an organization from others, generating recognition, recall and notoriety. It constitutes the first expression of the company's philosophy, objectives and positioning, as well as the most stable and lasting communication element. It involves the transmission of three types of messages: Semantic : what is communicated through the written word. Aesthetic: how it is visually transmitted through graphic elements.
Psychological : the emotions and ideas it evokes in people. Composition of the Corporate Visual Identity The Corporate Visual Identity can be composed of a combination of the following elements: Logo Symbol Logosymbol or identifier Corporate colors Corporate typography The logotype The logo UAE Email List is the graphic representation of the word or name that identifies the organization. It is a unique design used for visual identification, either with or without the brand name. Originality and exclusivity are fundamental principles in its creation, since it has a more powerful visual impact than a simple written word. The symbol The symbol is an exclusively iconic visual representation that identifies the organization without having to use its name.
Unlike the logo, which designates, the symbol identifies and synthesizes. In some cases, it can even replace the corporate name entirely. Symbols can be divided into two categories: those that present a direct analogy with the object or concept they represent, and those whose interpretation is more open and subjective. The logosymbol or identifier The logosymbol or identifier is a normative set of basic elements of the IVC that form a complete visual entity. There may be different versions of the identifier adapted to different applications. The corporate colors Corporate colors enrich the visual impact of the identifier and fulfill two main functions. On the one hand, they have an emotional function, since their symbolic load must strengthen the identity of the organization. On the other hand, they fulfill a signage function by creating a color combination that generates visual attraction and optimal contrast.
Psychological : the emotions and ideas it evokes in people. Composition of the Corporate Visual Identity The Corporate Visual Identity can be composed of a combination of the following elements: Logo Symbol Logosymbol or identifier Corporate colors Corporate typography The logotype The logo UAE Email List is the graphic representation of the word or name that identifies the organization. It is a unique design used for visual identification, either with or without the brand name. Originality and exclusivity are fundamental principles in its creation, since it has a more powerful visual impact than a simple written word. The symbol The symbol is an exclusively iconic visual representation that identifies the organization without having to use its name.
Unlike the logo, which designates, the symbol identifies and synthesizes. In some cases, it can even replace the corporate name entirely. Symbols can be divided into two categories: those that present a direct analogy with the object or concept they represent, and those whose interpretation is more open and subjective. The logosymbol or identifier The logosymbol or identifier is a normative set of basic elements of the IVC that form a complete visual entity. There may be different versions of the identifier adapted to different applications. The corporate colors Corporate colors enrich the visual impact of the identifier and fulfill two main functions. On the one hand, they have an emotional function, since their symbolic load must strengthen the identity of the organization. On the other hand, they fulfill a signage function by creating a color combination that generates visual attraction and optimal contrast.