Post by yamanhosen159 on Feb 20, 2024 6:06:33 GMT 1
Digital Business Summit On Thursday, October 20, we attended the 6th Digital Business Summit at the Institute of Digital Economy (ICEMD) of Pozuelo , whose slogan was: 3 challenges, 3 opportunities and 3 tips on the Digital Economy with experts from the sector . img-20161024-wa0005 Below we leave you the link to download the presentation of the event: df Speakers at the 6th Digital Business Summit Beatriz Navarro – Marketing and Communication Director of FNAC Spain Change the company without losing your identity You have to look for the difference You have to capture through different channels, each channel must have its own strategy according to the target audience: segment Daniel Canomanuel – Digital eBusiness Manager at AXA EMEA-LATAM It had a lot of impact on the trail or fingerprint.
That is, everything we do with our mobile phone leaves a trace of location, where we are, just like cookies. This is a key point for companies' marketing strategies. He talked about Panama mobile number list Artificial Intelligence, so that we function based on what intelligent algorithms tell us or we speak, for example, with chatbots. This helps to greatly streamline processes, a key point in the future of a company. Remigio Lluch – Chief Marketing Officer of PRISA News You have to make a brand that is relevant and with it, have a real and human proximity You have to be yes or yes on all channels The UBER model works very well.
24 hours a day, 7 days a week, and they don't have cars, or offices, or anything. They are obsessed with the customer The cell phone, if you are not there, your business disappears It is essential to scale the business internationally The Data: whoever has data, has the power. For example, Facebook or Google, their relevance lies in the fact that they have data that no one else has. Víctor García – Co-CEO and Founder of Westwing Spain Make an “emotional” business, that is, make people empathize with it Find the WOW effect The content is what attracts the customer the most Know the maturity of the market David Moreno – Co-founder and Creative Director of Hawkers The PRICE of the product is everything You have to create expectations when launching a new product, what they call HYPE. You never have to settle for anything.
That is, everything we do with our mobile phone leaves a trace of location, where we are, just like cookies. This is a key point for companies' marketing strategies. He talked about Panama mobile number list Artificial Intelligence, so that we function based on what intelligent algorithms tell us or we speak, for example, with chatbots. This helps to greatly streamline processes, a key point in the future of a company. Remigio Lluch – Chief Marketing Officer of PRISA News You have to make a brand that is relevant and with it, have a real and human proximity You have to be yes or yes on all channels The UBER model works very well.
24 hours a day, 7 days a week, and they don't have cars, or offices, or anything. They are obsessed with the customer The cell phone, if you are not there, your business disappears It is essential to scale the business internationally The Data: whoever has data, has the power. For example, Facebook or Google, their relevance lies in the fact that they have data that no one else has. Víctor García – Co-CEO and Founder of Westwing Spain Make an “emotional” business, that is, make people empathize with it Find the WOW effect The content is what attracts the customer the most Know the maturity of the market David Moreno – Co-founder and Creative Director of Hawkers The PRICE of the product is everything You have to create expectations when launching a new product, what they call HYPE. You never have to settle for anything.