Post by account_disabled on Mar 5, 2024 4:43:19 GMT 1
Inbox ads? At first it may feel a little intrusive, but for marketing that increasingly focuses more and more on knowing the user and creating connections with them, this sounds like a direct way to contact the prospect and present yourself as a viable option for him and what he is looking for. In this regard, we have that Facebook ads are currently divided into two walls - and that advertising also appears in Messenger - among our contacts, a strategy of direct connection with us as potential clients.
If organic positioning was becoming a weak point for the main social network on the web, we are clear that - with the ad actions from Messenger - this is Industry Email List set to become stronger, since in a world where 91 % of Internet users connect and search from their cell phones , betting on actions for applications (such as Messenger) is a smart move by Facebook and, of course, with one of its products.
The suggested publications are still in the main feed, and appear in our navigation from laptops and cell phones, so they continue to be an engine that drives advertising, but today it needs to be paid to appear in this “privileged” place, because taking into account Note that the right wall where the suggested groups and pages appear are not visible on the cell phone, it is easy to realize that the really effective action is to appear in the main feed of the network.
As a direct means of connecting with users and converting them into prospects or ideally LEADs, these ads depend on the user clicking on the links they contain, either from Messenger or from Facebook, to reach the registration page or form.What happens if I want organic traffic or if I don't have a budget for paid ads? This has a negative impact because there will be less possibility of likes, comments and shares, since the social network in its advertising is focused on what It is paid, which benefits large companies with budgets for it, but affects those small companies that base their marketing on free advertising .
According to Susana Galeano, in the post we have for you “ Facebook tries to remove posts from the pages you follow from its main feed ”, this has already been measured and proven as something that negatively affects small businesses. According to reports from Slovak journalist Filip Struhárik , who has monitored the impact of this change in Slovakia, the pages have shown up to four times fewer interactions than usual.The leaders of Facebook, Twitter and Google defend their role in the face of misinformation and extremism in the US.
The Real World: Mexico City will be Facebook Watch's commitment to an interactive reality show
These advertising actions from Facebook ads were proposed in April as a test in some countries, but as of December 2017 they continue and appear to be something that will not change for 2018. Or what do you think, will this continue for next year? We love to know your opinion.This is revealed by Twiplomacy , an important study developed by Burson-Marsteller that aims to analyze the use of social networks among world leaders, governments and various organizations. Likewise, for this research, a complementary study called Friending in High Places was used:
For its development, the Burson-Marsteller team analyzed 171 Twitter accounts of International Organizations, 113 Facebook pages, 75 Instagram accounts, 83 LinkedIn pages and 35 personal profiles, 88 YouTube channels, 82 Google+ pages and 50 channels from Periscope . The combined total of followers and subscribers on all 6 platforms is 145,120,969.
In the same way that governments and global businesses have been working to strengthen their digital strategies through social networks, international organizations also take advantage of the spectacular reach of these media ,” declared Don Baer, President and CEO of Burson. -Marsteller. “ These organizations are developing creative content adapted to multiple platforms to tell powerful stories that humanize their work and generate real engagement . Facebook is becoming the most important audiovisual platform for International Organizations. Although only 16% of the 72,736 publications by International Organizations in the last 12 months have been videos, these have generated 45% of the total interactions.
If organic positioning was becoming a weak point for the main social network on the web, we are clear that - with the ad actions from Messenger - this is Industry Email List set to become stronger, since in a world where 91 % of Internet users connect and search from their cell phones , betting on actions for applications (such as Messenger) is a smart move by Facebook and, of course, with one of its products.
The suggested publications are still in the main feed, and appear in our navigation from laptops and cell phones, so they continue to be an engine that drives advertising, but today it needs to be paid to appear in this “privileged” place, because taking into account Note that the right wall where the suggested groups and pages appear are not visible on the cell phone, it is easy to realize that the really effective action is to appear in the main feed of the network.
As a direct means of connecting with users and converting them into prospects or ideally LEADs, these ads depend on the user clicking on the links they contain, either from Messenger or from Facebook, to reach the registration page or form.What happens if I want organic traffic or if I don't have a budget for paid ads? This has a negative impact because there will be less possibility of likes, comments and shares, since the social network in its advertising is focused on what It is paid, which benefits large companies with budgets for it, but affects those small companies that base their marketing on free advertising .
According to Susana Galeano, in the post we have for you “ Facebook tries to remove posts from the pages you follow from its main feed ”, this has already been measured and proven as something that negatively affects small businesses. According to reports from Slovak journalist Filip Struhárik , who has monitored the impact of this change in Slovakia, the pages have shown up to four times fewer interactions than usual.The leaders of Facebook, Twitter and Google defend their role in the face of misinformation and extremism in the US.
The Real World: Mexico City will be Facebook Watch's commitment to an interactive reality show
These advertising actions from Facebook ads were proposed in April as a test in some countries, but as of December 2017 they continue and appear to be something that will not change for 2018. Or what do you think, will this continue for next year? We love to know your opinion.This is revealed by Twiplomacy , an important study developed by Burson-Marsteller that aims to analyze the use of social networks among world leaders, governments and various organizations. Likewise, for this research, a complementary study called Friending in High Places was used:
For its development, the Burson-Marsteller team analyzed 171 Twitter accounts of International Organizations, 113 Facebook pages, 75 Instagram accounts, 83 LinkedIn pages and 35 personal profiles, 88 YouTube channels, 82 Google+ pages and 50 channels from Periscope . The combined total of followers and subscribers on all 6 platforms is 145,120,969.
In the same way that governments and global businesses have been working to strengthen their digital strategies through social networks, international organizations also take advantage of the spectacular reach of these media ,” declared Don Baer, President and CEO of Burson. -Marsteller. “ These organizations are developing creative content adapted to multiple platforms to tell powerful stories that humanize their work and generate real engagement . Facebook is becoming the most important audiovisual platform for International Organizations. Although only 16% of the 72,736 publications by International Organizations in the last 12 months have been videos, these have generated 45% of the total interactions.