Post by kmstfatema on Mar 5, 2024 5:04:06 GMT 1
With the world of globalization and the international market, we have made our own holidays and customs that are not typical traditions of our country. Just as we have learned to celebrate Halloween over the years, Black Friday has entered our calendars as a useful date for making purchases at an advantageous price both online and in stores. Black Friday in the USA is the day after "Thanksgiving" which begins the Christmas shopping season. The origin of the name is not certain, there are various theories about it, but since the 1980s in the United States it has represented a day of heavy discounts in which to grab great commercial opportunities.
With the advent of large online markets, such Germany Telegram Number Data as Amazon, Black Friday has become a highly anticipated day in Italy too and in recent years various types of promotional activities, 3x2, extraordinary discounts or free products have also been held in physical stores in our country inviting. While on the one hand there is a strong increase in sales, what can be appreciated close to this date is a sharp decline in purchases. Many wait for Black Friday by freezing their finances in order to grab great deals, and anyone who finds themselves spending money does so very carefully. Sales trend from November to December: Black Friday peak 2018 Shopify sales data In my consultancy business I have different types of clients, among others I deal with a company that sells professionalizing online courses on a proprietary platform and already in 2018 we took advantage of Black Friday by applying strong discounts which brought us an increase in sales by 200% in November!
The best way to take advantage of this opportunity is to approach Black Friday strategically, so as to maximize advertising investment and optimize sales. We then arrive at the main point of this article: How to make the most of Black Friday and what marketing ideas to implement to increase sales? By analyzing my client's sales data, I realized that during the weeks preceding Black Friday, purchases dropped naturally. Nobody told customers that there would be a promotion, so users are now so used to this tradition that they expect promotions. For this reason, this year, we decided to exploit this awareness in a strategic way to increase sales. Is your traffic dropping
With the advent of large online markets, such Germany Telegram Number Data as Amazon, Black Friday has become a highly anticipated day in Italy too and in recent years various types of promotional activities, 3x2, extraordinary discounts or free products have also been held in physical stores in our country inviting. While on the one hand there is a strong increase in sales, what can be appreciated close to this date is a sharp decline in purchases. Many wait for Black Friday by freezing their finances in order to grab great deals, and anyone who finds themselves spending money does so very carefully. Sales trend from November to December: Black Friday peak 2018 Shopify sales data In my consultancy business I have different types of clients, among others I deal with a company that sells professionalizing online courses on a proprietary platform and already in 2018 we took advantage of Black Friday by applying strong discounts which brought us an increase in sales by 200% in November!
The best way to take advantage of this opportunity is to approach Black Friday strategically, so as to maximize advertising investment and optimize sales. We then arrive at the main point of this article: How to make the most of Black Friday and what marketing ideas to implement to increase sales? By analyzing my client's sales data, I realized that during the weeks preceding Black Friday, purchases dropped naturally. Nobody told customers that there would be a promotion, so users are now so used to this tradition that they expect promotions. For this reason, this year, we decided to exploit this awareness in a strategic way to increase sales. Is your traffic dropping