Post by rakibsakibislam on Mar 16, 2024 5:57:46 GMT 1
E-mail marketing on mobile: the mistakes not to make in your campaign, in the post by Pop Up As regards digital marketing , one of the strategies preferred by web marketers is represented by e-mail marketing , useful for keeping in touch with those who have given consent to receive promotional messages in their inbox. Today the many laws regarding privacy have undermined the certainties of one of the most popular digital marketing actions up until a few years ago. But in any case, if you follow the right rules and precautions, no business objective is precluded. But be careful to avoid a series of common mistakes, which can compromise its effectiveness, at least on mobile.
Let's see what they are in the new post by Pop Up Mag! Mobile email Find List marketing campaign: all the common mistakes to avoid If you are developing an email marketing campaign on mobile, it is possible to come across errors that can undermine your certainty. These mistakes can lead to losing conversions, customers and therefore, ultimately, turnover . The Reach Mail team shares for us the most common mistakes that are made on mobile, as far as emails are concerned, summarizing everything in an infographic, which is shared with us by Social Media Today . Here are common mistakes to avoid: Don't create an integrated strategy that involves optimizing the message across all devices; Images not optimized, still not mobile friendly in many cases. If you can't see the images, you won't see the results either! Sending time, important in an email marketing campaign.
It is necessary to plan the sending of emails as best as possible, so as not to send them at times and days when no one reads them. 23.6% of users open an email within an hour of sending it. The preferred times are in the morning and early afternoon; Demographics , as always fundamental when it comes to marketing in general and which becomes even more important when dealing with Gen. Z, who almost exclusively open emails from mobile; Mobile platforms, planning the sending based on the type of device (i-Phone, Android smartphone, i-Pad, etc.); Call to action hidden in the message, since a less pronounced call to action induces the user to click on the message more easily (try placing it at the end of the communication); Avoid errors related to the website, such as too many clicks to get to the cart, failure to optimize the site for mobile, design not in line with the values and mission of the brand, etc.; Avoiding these mistakes will give you a better chance of converting your email contacts into customers and prospects.
Let's see what they are in the new post by Pop Up Mag! Mobile email Find List marketing campaign: all the common mistakes to avoid If you are developing an email marketing campaign on mobile, it is possible to come across errors that can undermine your certainty. These mistakes can lead to losing conversions, customers and therefore, ultimately, turnover . The Reach Mail team shares for us the most common mistakes that are made on mobile, as far as emails are concerned, summarizing everything in an infographic, which is shared with us by Social Media Today . Here are common mistakes to avoid: Don't create an integrated strategy that involves optimizing the message across all devices; Images not optimized, still not mobile friendly in many cases. If you can't see the images, you won't see the results either! Sending time, important in an email marketing campaign.
It is necessary to plan the sending of emails as best as possible, so as not to send them at times and days when no one reads them. 23.6% of users open an email within an hour of sending it. The preferred times are in the morning and early afternoon; Demographics , as always fundamental when it comes to marketing in general and which becomes even more important when dealing with Gen. Z, who almost exclusively open emails from mobile; Mobile platforms, planning the sending based on the type of device (i-Phone, Android smartphone, i-Pad, etc.); Call to action hidden in the message, since a less pronounced call to action induces the user to click on the message more easily (try placing it at the end of the communication); Avoid errors related to the website, such as too many clicks to get to the cart, failure to optimize the site for mobile, design not in line with the values and mission of the brand, etc.; Avoiding these mistakes will give you a better chance of converting your email contacts into customers and prospects.