Post by tonima5 on Jan 18, 2024 11:19:02 GMT 1
First of all, let's decipher the abbreviation. SEO is short for Search Engine Optimization. This concept defines the process of website promotion. The goal is to attract new users. SEO text is content optimized for the current requirements of search algorithms. It necessarily contains keywords and phrases that match user queries. It is important to clarify the nuance: SEO article and text have differences. The first is a complete material, interesting and useful for users. The length of an article usually starts from three thousand characters, they are supplemented with pictures or videos. SEO texts are special content for online stores. They can be used to fill out product cards, etc. However, these concepts are often identified, since the functions and principles of their creation are the same. Rules for writing SEO texts Rules for writing SEO texts Creating optimized articles involves maintaining structure and content. To understand how to write SEO texts, it is worth considering what elements they consist of.
The structure should include: Headings (h1–h6). They must be Email Marketing List applied in hierarchical order: the first is the title of the article; when writing it, you should use the key with the highest frequency; h2 are subheadings that are used to divide the text into parts; h3 – usually located inside the h2 content; h4 and the rest are rare, but they are done in sections under the subheadings h3. Lists. They are marked and numbered. They are used in listings and improve the perception of what is written. Images. It is important to use illustrations that are appropriate to the topic. Search engines also respond to them when ranking sites in search results. Video materials. The use of such elements is aimed at improving behavioral factors, that is, videos keep visitors on the site, which will have a positive impact on the metrics. When posting a video, you can specify Schema.org markup for search engines. Tables. Micro markup. Shema.org makes it simple and easy for search engines to understand the material.
It also contributes to the formation of an improved snippet: on the mobile version it tightens the image, on the desktop version it increases the date of publication. In other words, micro markup increases click-through rates. Relinking. This measure improves the ranking of a website by search engines and makes additional information available to the user. If you look at an example of an SEO article, you will notice several closed links that lead to other pages of the resource. This is interlinking. The content must be divided into small paragraphs to avoid the effect of a continuous “sheet” of words, which is inconvenient to read and difficult to perceive. Also, the SEO text must include a sufficient number of keywords. Their calculation is carried out based on data from the analysis of top competitors' websites. It is very important at this stage not to exceed the norm, since overspam has a negative impact on optimization. The keys need to be distributed evenly. The recommended volume must be adhered to.
The structure should include: Headings (h1–h6). They must be Email Marketing List applied in hierarchical order: the first is the title of the article; when writing it, you should use the key with the highest frequency; h2 are subheadings that are used to divide the text into parts; h3 – usually located inside the h2 content; h4 and the rest are rare, but they are done in sections under the subheadings h3. Lists. They are marked and numbered. They are used in listings and improve the perception of what is written. Images. It is important to use illustrations that are appropriate to the topic. Search engines also respond to them when ranking sites in search results. Video materials. The use of such elements is aimed at improving behavioral factors, that is, videos keep visitors on the site, which will have a positive impact on the metrics. When posting a video, you can specify Schema.org markup for search engines. Tables. Micro markup. Shema.org makes it simple and easy for search engines to understand the material.
It also contributes to the formation of an improved snippet: on the mobile version it tightens the image, on the desktop version it increases the date of publication. In other words, micro markup increases click-through rates. Relinking. This measure improves the ranking of a website by search engines and makes additional information available to the user. If you look at an example of an SEO article, you will notice several closed links that lead to other pages of the resource. This is interlinking. The content must be divided into small paragraphs to avoid the effect of a continuous “sheet” of words, which is inconvenient to read and difficult to perceive. Also, the SEO text must include a sufficient number of keywords. Their calculation is carried out based on data from the analysis of top competitors' websites. It is very important at this stage not to exceed the norm, since overspam has a negative impact on optimization. The keys need to be distributed evenly. The recommended volume must be adhered to.