Post by account_disabled on Jan 22, 2024 8:26:05 GMT 1
We are continuing our series of posts on how business works during wartime. Today we will talk about the advertising market. According to a study by the IAB Ukraine organization , 74% of advertising agencies and 70% of advertisers stopped their work after the start of the war. How advertising agencies work during wartime Link to full study We all understand that business has to work. Therefore, articles appeared on our blog: How marketers can replace Russian services Brand communication in social networks during the war What should Ukrainian business do while the war is going on How to earn freelancing and where to start How to get your first contract on Upwork in 3 weeks From the editorial office. In order not to miss anything important, to have the entire reading list at hand, we have created a telegram channel of the WebPromoExperts academy .
While there is a war, business holds the C Level Executive List rear and the economy. More than 50% of agencies are already back to work. However, downloads are still low - only 30% of advertisers resume commercial activity. The editors of the WebPromoExperts blog decided to find out how advertising agencies work during the war. On the Facebook page of Yury Kopyshynskyi , Chief Executive Officer at Webpromo , there are posts in which everything necessary for the soldiers of the Teroborona and the Armed Forces is actively being searched for. Cars, body armor, helmets and other necessary ammunition were purchased. Teroboron fighters We asked Yuriy to answer a few questions. Did you manage to save the command? In fact, we were preparing for war. My partner and I took some steps to optimize costs, as we felt a high degree of escalation.
We understood that it is necessary to significantly reduce costs for the future. Some of our projects were frozen so that we would have real funds to be able to support the team if war broke out. We kept the whole team. In two months, one person was fired, but this was a forced measure due to an irresponsible approach to the implementation of urgent tasks, although the worker was safe and had all the necessary conditions for their implementation. Other team members are working full time and we will definitely support them in May as well. Many customers have suspended cooperation? At the beginning of the war, 100% of our customers stopped. Although there is a certain volume of contracts from other markets, but all work has stopped in full for the first two weeks. The main focus was on team coordination, on finding and helping to get out of dangerous places and finding housing.
While there is a war, business holds the C Level Executive List rear and the economy. More than 50% of agencies are already back to work. However, downloads are still low - only 30% of advertisers resume commercial activity. The editors of the WebPromoExperts blog decided to find out how advertising agencies work during the war. On the Facebook page of Yury Kopyshynskyi , Chief Executive Officer at Webpromo , there are posts in which everything necessary for the soldiers of the Teroborona and the Armed Forces is actively being searched for. Cars, body armor, helmets and other necessary ammunition were purchased. Teroboron fighters We asked Yuriy to answer a few questions. Did you manage to save the command? In fact, we were preparing for war. My partner and I took some steps to optimize costs, as we felt a high degree of escalation.
We understood that it is necessary to significantly reduce costs for the future. Some of our projects were frozen so that we would have real funds to be able to support the team if war broke out. We kept the whole team. In two months, one person was fired, but this was a forced measure due to an irresponsible approach to the implementation of urgent tasks, although the worker was safe and had all the necessary conditions for their implementation. Other team members are working full time and we will definitely support them in May as well. Many customers have suspended cooperation? At the beginning of the war, 100% of our customers stopped. Although there is a certain volume of contracts from other markets, but all work has stopped in full for the first two weeks. The main focus was on team coordination, on finding and helping to get out of dangerous places and finding housing.