Post by lizaseo11 on Nov 9, 2024 6:41:52 GMT 1
In 2024, mobile developers are focused on improving user experience and increasing sales efficiency. The article summarizes the main trends in the development of mobile applications for e-commerce.
Artificial intelligence
For years, trends have not been complete without mentioning artificial intelligence. Its main application in e-commerce is personalization of user experience and chatbots.
Personalization is key to increasing user engagement and sales. It includes
Personalized recommendations based on consumer behavior, preferences, purchase history and browsing activity.
Personalized push notifications about new products, discounts and promotions.
Dynamic content that is displayed depending on the user's profile, geographic location, time of day and other factors.
Personalized navigation routes through the app based on the user's previous actions.
Chatbots in e-commerce applications provide instant and round-the-clock customer support. Algorithms take on routine requests, such as returns or order processing. This increases user loyalty and reduces operating costs.
example of automated refund
Bolt Food Delivery Automates Refunds
Voice control
Voice search and shopping are shopify website design becoming a significant part of e-commerce. The technology improves convenience and personalization of the shopping experience, and opens up new opportunities for businesses.
Voice search allows users to find and buy products without typing, which speeds up the process considerably. Voice control makes e-commerce easier to access for people with disabilities or those who do not like to use a keyboard.
Add to Cart: "Add toothpaste to my cart."
Placing an order: "Order pizza from my favorite restaurant."
Delivery tracking: "Where is my order?"
Buy Now, Pay Later Model
Buy Now, Pay Later (BNPL) is a method of paying for goods or services in equal installments without commission. The consumer receives the goods now and pays for them over a certain period.
BPNL services have already been developed by major Russian banks and marketplaces: “Dolyami”, “Plati chasteyami”, “Podelyami”, “Split”.
BNPL example in the app"Share" - T-Bank service
The service can be integrated into any mobile application. It helps to increase sales conversion, attract new customers and retain old ones.
Development of online payments
Convenient and familiar payment methods ApplePay and SamsungPay significantly reduced buyer resistance. One-click payment reduced friction during the purchase process and increased the conversion rate. With their departure, retailers had to adapt to new payment methods: fast payment systems, QR codes, one-touch payment from banks, such as SberPay or Tinkoff Pay.
example of online payment integration into applications
You can pay for goods using Tinkoff Pay in 2 clicks. A full-fledged replacement for ApplePay and SamsungPay, which have left the market
In 2024, retailers will continue to look for new forms of payment - cryptocurrencies, digital wallets. The more payment methods an app offers, the higher the chance that the user will complete the transaction.
Progressive Web Apps
A mobile application is a priority way of communication between a user and a business. But it has its drawbacks - long and expensive development. Not every business, especially a small one, is ready for such expenses. But there is a solution - PWA application development.
Progressive Web Applications are web applications that provide a native-like experience without the need to download from the App Store or Google Play.
In simple terms, the technology transforms a website into a functional application for mobile devices. The interface, buttons, icons — everything is like in classic applications.
PWA apps have a lot of advantages. They don’t need to be placed in stores, and can be installed directly from the company’s website. PWAs allow you to load only the necessary pages of the site, which makes them lightweight analogues of native applications.
What's the bottom line?
In 2024, e-commerce mobile app trends will include a range of innovations and technologies that will improve user experience and increase sales efficiency:
personalization;
chatbots;
voice control;
payment for purchases in installments;
development of online payments;
Progressive Web Apps.
Artificial intelligence
For years, trends have not been complete without mentioning artificial intelligence. Its main application in e-commerce is personalization of user experience and chatbots.
Personalization is key to increasing user engagement and sales. It includes
Personalized recommendations based on consumer behavior, preferences, purchase history and browsing activity.
Personalized push notifications about new products, discounts and promotions.
Dynamic content that is displayed depending on the user's profile, geographic location, time of day and other factors.
Personalized navigation routes through the app based on the user's previous actions.
Chatbots in e-commerce applications provide instant and round-the-clock customer support. Algorithms take on routine requests, such as returns or order processing. This increases user loyalty and reduces operating costs.
example of automated refund
Bolt Food Delivery Automates Refunds
Voice control
Voice search and shopping are shopify website design becoming a significant part of e-commerce. The technology improves convenience and personalization of the shopping experience, and opens up new opportunities for businesses.
Voice search allows users to find and buy products without typing, which speeds up the process considerably. Voice control makes e-commerce easier to access for people with disabilities or those who do not like to use a keyboard.
Add to Cart: "Add toothpaste to my cart."
Placing an order: "Order pizza from my favorite restaurant."
Delivery tracking: "Where is my order?"
Buy Now, Pay Later Model
Buy Now, Pay Later (BNPL) is a method of paying for goods or services in equal installments without commission. The consumer receives the goods now and pays for them over a certain period.
BPNL services have already been developed by major Russian banks and marketplaces: “Dolyami”, “Plati chasteyami”, “Podelyami”, “Split”.
BNPL example in the app"Share" - T-Bank service
The service can be integrated into any mobile application. It helps to increase sales conversion, attract new customers and retain old ones.
Development of online payments
Convenient and familiar payment methods ApplePay and SamsungPay significantly reduced buyer resistance. One-click payment reduced friction during the purchase process and increased the conversion rate. With their departure, retailers had to adapt to new payment methods: fast payment systems, QR codes, one-touch payment from banks, such as SberPay or Tinkoff Pay.
example of online payment integration into applications
You can pay for goods using Tinkoff Pay in 2 clicks. A full-fledged replacement for ApplePay and SamsungPay, which have left the market
In 2024, retailers will continue to look for new forms of payment - cryptocurrencies, digital wallets. The more payment methods an app offers, the higher the chance that the user will complete the transaction.
Progressive Web Apps
A mobile application is a priority way of communication between a user and a business. But it has its drawbacks - long and expensive development. Not every business, especially a small one, is ready for such expenses. But there is a solution - PWA application development.
Progressive Web Applications are web applications that provide a native-like experience without the need to download from the App Store or Google Play.
In simple terms, the technology transforms a website into a functional application for mobile devices. The interface, buttons, icons — everything is like in classic applications.
PWA apps have a lot of advantages. They don’t need to be placed in stores, and can be installed directly from the company’s website. PWAs allow you to load only the necessary pages of the site, which makes them lightweight analogues of native applications.
What's the bottom line?
In 2024, e-commerce mobile app trends will include a range of innovations and technologies that will improve user experience and increase sales efficiency:
personalization;
chatbots;
voice control;
payment for purchases in installments;
development of online payments;
Progressive Web Apps.