Post by account_disabled on Dec 3, 2023 10:57:38 GMT 1
You can optimize pages for discontinued pages by providing structured data to them. Structured data allows you to pass information about pages to search engines. When search engines discover structured data added to a page, they use it to index and rank the page. There are dozens of different types of structured data, including product. Product structured data is designed for use with e-commerce products. Available in Schema vocabulary. You can use product structured data to report discontinued product pages to Google. You can use the offer marking product type within structured data. Offer markup supports offer-related information about ecommerce products, such as price and availability. For availability, you can indicate discontinued. This structured data helps Google identify your ecommerce store's discontinued product pages.
In addition to discontinued products, you can use offer markup to indicate availability for products such as: - Back Order - Out of stock - In stock - Only in store - Online only - Limited availability - Sold - Pre order - Pre-Sale Archive If you use Shopify, you may want to archive discontinued products. Shopify Email Data offers an archive option for products. Selecting the archive option removes that product from all collections and tags, meaning shoppers won't be able to find it easily, but the product page will remain live. You can archive a discontinued product in Shopify from the "Products" section. Content MANAGEMENT system (CMS). Select the product you want to archive. The archiving option is available on the details page.
By archiving discontinued products, you can easily add these products back to your e-commerce store. future. For example, if you want to start selling a discontinued product again, you can unarchive it. Unarchiving adds the item back to collections and tags and allows shoppers to purchase the item. Archiving is an SEO-friendly alternative to deleting discontinued product pages. The pages will continue to live, thus imparting SEO equity to your ecommerce store. However, shoppers won't be able to easily find discontinued product pages because no collections or tags have been added. How about redirecting to in-stock product pages? Some e-commerce stores simply convert discontinued product pages into in-stock product pages. 301 or 302 redirect codes to redirect discontinued product pages to other product pages on e-commerce stores.
In addition to discontinued products, you can use offer markup to indicate availability for products such as: - Back Order - Out of stock - In stock - Only in store - Online only - Limited availability - Sold - Pre order - Pre-Sale Archive If you use Shopify, you may want to archive discontinued products. Shopify Email Data offers an archive option for products. Selecting the archive option removes that product from all collections and tags, meaning shoppers won't be able to find it easily, but the product page will remain live. You can archive a discontinued product in Shopify from the "Products" section. Content MANAGEMENT system (CMS). Select the product you want to archive. The archiving option is available on the details page.
By archiving discontinued products, you can easily add these products back to your e-commerce store. future. For example, if you want to start selling a discontinued product again, you can unarchive it. Unarchiving adds the item back to collections and tags and allows shoppers to purchase the item. Archiving is an SEO-friendly alternative to deleting discontinued product pages. The pages will continue to live, thus imparting SEO equity to your ecommerce store. However, shoppers won't be able to easily find discontinued product pages because no collections or tags have been added. How about redirecting to in-stock product pages? Some e-commerce stores simply convert discontinued product pages into in-stock product pages. 301 or 302 redirect codes to redirect discontinued product pages to other product pages on e-commerce stores.